Core RLG Courses:
The Design & Marketing of Luxury Products (Master Class)
In this semester-long course, MBA students from Columbia Business School work in teams of 8 with students from Parsons, The New School for Design (4 MBA and 4 Parsons students) to solve actual case studies created exclusively for this class by the participating companies. The following companies will participate in the Fall 2017 semester: Lalique, Cartier, CHANEL, Mr. & Mrs. Italy, Rémy Cointreau.
This course is also offered in block week format: The Luxury Approach
Taught by the former CEO of Sears, the full semester class provides practical instruction in issues of leadership of large corporate enterprises. Students will learn about topics such as merchandising, merchandise presentation, product development, marketing, organizational development, and strategic planning and positioning.
NYC Immersion Seminar: Luxury Brands
This half-course elective provides an in-depth analysis of key issues facing luxury brands over the next decade, such promoting luxury brands through digital and social media, and is designed to offer different perspectives on the industry.
Select supporting RLG Courses:
Brand Management in 21st Century
This course will introduce students to the fundamentals of brand management and how they are practiced today by firms such as Procter & Gamble, Coca-Cola, Starbucks, Unilever, Apple, Google, and Sephora. We will assume that one size does not fit all and that value creation involves understanding and catering to different consumer segments.
Supply Chain Management
The semester long course encompasses a broad range of supply chain management activities — from strategic activities (make/buy decisions and initiation of supplier contracts) to tactical activities (production, procurement and logistics planning). Students will learn how to manage a critical retail challenge — how should the flow of goods/ information be managed to ensure that the right goods are delivered to the right place in the right quantity at the right time?
Pricing is one of the most powerful levers that a firm can use to maximize profits. However, this opportunity to impact profits often remains untapped as many managers do not know how to improve upon historical pricing practices within their companies and industries. This course prepares students to address both strategic and tactical pricing issues and to identify profit-boosting changes in pricing practices across a range of professional contexts.
Behavioral Economics & Decision Making
Students will spent a semester focusing on the psychological processes and biases underlying decision-making with an emphasis on how to incorporate such insights into business, marketing, and investment strategies.