Alessandro Carlucci

Chairman of the Board, BSR

Alessandro Carlucci has spent 25 years in the cosmetics industry. He currently serves on the Advisory Board of CBS’ Deming Center/ECLA Advisory Board. He worked for Natura Cosmetics for 25 years, the last 10 as its CEO. In the early 90s Alessandro assumed executive positions in Relationship Marketing shortly before assuming the role of Product Marketing Manager, becoming the leader for Hair and Perfume categories. In 1996, he became the Commercial Director for Brazil, leading the sales area with 500 employees and 350.000 independent resellers. He transferred to Buenos Aires in 1999 to become Director of the South Division, leading the Natura International operations (Argentina, Chile and Peru) with the challenge to develop and implement a turnaround plan that started with Argentina. Returning to Brazil in mid-2002, he assumed the role of Commercial Vice-President, leading all Natura commercial operations. A year later he became the Business Vice President in charge of most of the company P&L. At the end of 2004, he participated actively in the company’s IPO, and in January of 2005 was invited to become CEO, a role he played until the end of 2014. During his tenure as CEO, Natura’s net income grew fourfold, from R$ 1.7 billion to R$ 7 billion, becoming the biggest CFT and Direct Selling company in Brazil. The International business grew quickly (CAGR 35%), with the opening of Mexico and Colombia operations. EBITDA increased from R$ 431 million to R$ 1.6 billion, and in 2009 he lead a Follow On, increasing the company’s float from 25% to 40%. The company has been "carbon neutral" since 2007 and reached the goal of 33% reduction of CO2 emissions between 2007 and 2013, and has been recognized as one of the most sustainable companies in the world. Alessandro is a Board Member of Lojas Renner (fashion retailer in Brazil), and is Chairman of the Board for Business for Social Responsibility (BSR). He has previously been Chairman of the World Direct Selling Association (WFDSA), a Board Member of Redecard, Itaú-Unibanco and of the Alcoa Advisory Board (Latin America). Alessandro holds a B.S. in Business Administration from Fundação Getulio Vargas (FGV), an Executive MBA from PDG/SDE Escola de Negócios, and also took part in a joint STC Executive program with Fundação Dom Cabral (FDC) and the Kellogg School of Management. Areas of interest: consumer goods, Latin America, sustainability, cosmetics, direct selling, leadership.