Hillary Peterson

Founder & CEO, True Botanicals

Hillary Peterson is founder and CEO of True Botanicals: A pioneering beauty brand that combines ancient wisdom with modern science to create best-in-class non-toxic daily self-care products and rituals. Prior to founding True Botanicals, Hillary was CEO of Marie Veronique Organics and held numerous senior marketing positions at Levi’ Strauss & CO.


True Botanicals aims to inspire and empower all women to take the best care of themselves, each other, and the environment. Backed by independent trials and nontoxic certification from MADE SAFE®, our daily self-care products and rituals solve problems and set new standards in quality ingredients, efficacy, and sustainability.