Co-founder & CEO, Neighborhood Goods
Born and raised in London, England, Matt Alexander has spent the last decade working in the worlds of retail, media, technology, and design. Drawing on his experiences, he is renowned for his capacity to tell stories, craft immersive experiences, and develop unique, editorially-driven concepts at the intersection of commerce and publishing.
Now, as co-founder and CEO of Neighborhood Goods, Alexander is seeking to overhaul and modernize the traditional department store. Infused with his longstanding penchant for storytelling, Neighborhood Goods is a multi-platform concept that will spotlight some of the most interesting brands —from international names to fledgling, local entrepreneurs —in an innovative experiential format in-person and online.
“Stories are at the heart of just about everything,” Alexander remarked. “As a consumer, if you’re not equipped with a compelling story about the products you’re purchasing —or the brands you’re following —it provides little reason for loyalty or pride. At Neighborhood Goods, by focusing on experience and narrative, we’re able to attract remarkable and story-driven brands from around the world —who’d shy away from traditional department stores —whilst also creating something meaningful and memorable for the consumer.”
Alexander was entrepreneurial from a young age. When he was 12-years-old, he started producing a blog, attracting a sizable audience as well as sponsors and advertisers from around the world. After a hiatus from his creative business efforts at Southern Methodist University in Dallas, Texas, he dabbled in corporate America. With his entrepreneurial desires returning, he began writing another blog as a side-project in an effort to establish his voice in the world of technology, startups, and design.
Soon after launching this new blog and, later, podcast, Alexander was able to carry this momentum forward to build his first company, Edition Collective, for which he raised over $1.5 million. Under this umbrella, Alexander created two editorially-driven brands. The first, Need, offered monthly curations of products from some of the most interesting brands in the menswear space in a format resembling a dignified magazine. His second, Foremost, was an affordable, American-made clothing brand presented as a series of short films and interviews, rather than as linear releases. Edition Collective was acquired in 2016. Alongside these efforts, he co-founded Unbranded, a non-profit pop-up series providing free retail and event space to independent entrepreneurs, artists, chefs, and more—now entering its fifth year.
Outside of his day-to-day work with Neighborhood Goods, Matt advises and guides Unbranded, as well as serving as an advisor to a number of startups and as one of the youngest members of SMU’s Executive Board. He’s also been named to CultureMap’s inaugural Top Texans Under 30 list, dubbed one of Dallas’ Most Stylish People by Modern Luxury, and more.
Matt resides in Dallas, Texas with his wife, Emily.
ABOUT NEIGHBORHOOD GOODS
Neighborhood Goods is a new type of department store, featuring an ever-changing landscape of the world’s most exciting brands, products, and concepts. More than that, Neighborhood Goods is a community, bringing thoughtful people together to shop, eat, and learn in our vibrant physical spaces, through our immersive editorial content, and more. Neighborhood Goods is reshaping the notion of department stores and physical retail to foster a new culture around shopping and the experiences therein.